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About

FAMILY-OWNED & OPERATED

Over 70 years in business

HASSLE-FREE SHIPPING

Delivered straight from the manufacturer

EXPERT CUSTOMER SUPPORT

Need Help? We’ve got you covered

OUR JOURNEY

Shop Equipment USA, established in 1953, is a premier distributor of automotive lift systems and now, the official distributor of Rotary® Wheel Service Products and Shop Equipment Products. As a family-owned business, we are dedicated to providing American manufactured, ALI-certified lifts from trusted brands like Direct Lift®, Forward Lift®, and now expanding our range to include Rotary’s Tire Changers, Tire Balancers, Wheel Alignment Systems, A/C Carts, ADAS Systems, and Lift Tables.

Our mission is to transform garages into efficient, professional spaces, catering not only to commercial and residential clients but also to automotive and motorcycle service centers, museums, race teams, and particularly residential car enthusiasts. Our diverse lift product range, including 2-post, 4-post, motorcycle, and scissor lifts, alongside the latest in wheel service and shop equipment, ensures we meet the varied needs of our customers.

Known for our exceptional customer service, we treat each client with utmost care and dedication, regardless of the scale of their purchase. Our team, comprised of passionate car enthusiasts, provides comprehensive support from product selection to installation, ensuring every customer finds the perfect fit for their needs. We offer flexible and convenient shipping, delivery, and installation options. Customers can choose to pick up their lift equipment from our warehouses in Hayward and Rosamond, CA, or take advantage of our shipping and professional installation services.

Safety and quality remain our top priorities. As an ALI-certified lift distributor, we uphold the highest safety standards and are committed to the superiority of American manufacturing. Our products come with a 1-year moving parts and 5-year structural warranty, ensuring peace of mind and long-term reliability. At Shop Equipment USA, we are not just selling equipment; we are providing solutions to enhance the automotive experiences of our customers. Join our community of satisfied customers who trust in our honor, integrity, and expertise to elevate their automotive workspaces.

OUR MISSION

At Shop Equipment USA, we are not just selling equipment; we are providing solutions to enhance the automotive experiences of our customers. We are “car guys” and we love to display our cars and wrench on them just as much as you do! Join our community of satisfied customers who trust in our honor, integrity, and expertise to elevate their automotive workspaces.