Automotive Trade Shows & Events
Meet Shop Equipment USA in person at automotive trade shows and car events. Our team exhibits Rotary, Direct Lift and Forward Lift equipment, so you can see the lifts and wheel service machines up close, get expert advice for your shop or garage, and take advantage of show special pricing. Here’s where to find us next.
SEMA 2026 · Las Vegas · November 3–6
Shop Equipment USA is working the Rotary booths at SEMA 2026. Find us at Booth #80026 in the Outdoor Silver Lot and Booth #36027 in the Upper South Hall to see Rotary, Direct Lift and Forward Lift equipment in person, talk with our lift specialists and lock in SEMA show special pricing.
Hot August Nights 2025 · Reno
The Ultimate Automotive Lift Supplier Returns to Hot August Nights!
Hot August Nights is back for its 39th year, and Shop Equipment USA is excited to be a proud sponsor once again! From August 1-10, 2025, Reno, Nevada, transforms into a classic car enthusiast’s paradise. Thousands of vintage vehicles, new venues, and world-class entertainment make this a must-attend event. Whether you’re a professional mechanic, a hobbyist, or a collector, visit our booth to explore premium automotive lifts and shop equipment.
Elevate Your Garage with Shop Equipment USA
At Shop Equipment USA, we specialize in high-quality car lift systems for commercial and residential use. As an authorized distributor of American Manufactured, ALI-certified lifts from Direct Lift® and Forward Lift®, we provide solutions for auto service centers, race teams, museums, and enthusiasts. We are also the official distributor of Rotary® Wheel Service Products, offering tire changers, wheel balancers, alignment systems, A/C carts, ADAS systems, and lift tables.
Why Visit Our Booth at Hot August Nights 2025?
Explore our two post, four post, scissor, and motorcycle lifts for any shop or garage.
Experience cutting-edge Rotary® Wheel Service Products and shop equipment.
Save with exclusive event discounts available only at Hot August Nights 2025.
Get expert advice to help you choose the perfect lift for your needs.
Enjoy hassle-free shipping – we ship nationally and internationally, assisting with delivery and installation.
A New Venue for 2025 – Join Us at the University of Nevada!
Hot August Nights is returning to its original home at the University of Nevada, Reno while the Grand Sierra Resort undergoes a major transformation. This 10-day event spans 12 venues and features a new Supercruise through downtown Reno, exciting Show-n-Shines, drag racing, a Builders Showdown, and nightly entertainment. With over 6,000 classic cars and 500,000+ attendees, this is the ultimate event for car lovers.
Visit Shop Equipment USA at the event!
LOCATION: University of Nevada, Reno
DATES: August 1-10, 2025
Don’t miss this chance to upgrade your shop or garage with professional-grade automotive lifts and equipment. Stop by Shop Equipment USA’s booth to explore the latest technology and take advantage of special event pricing!
For more details, visit Hot August Nights
Why Visit Us at Automotive Trade Shows
- See Rotary, Direct Lift and Forward Lift lifts and wheel service equipment working in person before you buy.
- Get one-on-one advice on bay size, ceiling height, slab thickness and power requirements for your shop or garage.
- Ask about show special pricing, equipment financing, delivery and installation.
- Meet the team behind one of the largest Rotary, Direct Lift and Forward Lift distributors, with more than 20 years of experience.
Can’t make it to a show? You can still shop the same equipment online. Browse Rotary, Direct Lift and Forward Lift, explore financing options, or contact our lift specialists at 1-877-771-SHOP (7467) for help choosing the right lift.
