shop equipment usa logo horizontal

Financing and Flexible Payments Available

white_logo-solid_bg.svg
paypal
November 3–6, 2026 · Las Vegas Convention Center

SEMA 2026: Show Special Pricing on Rotary, Direct Lift & Forward Lift

Meet the Shop Equipment USA team at the Rotary booths and lock in SEMA show special pricing on vehicle lifts and wheel service equipment from Rotary, Direct Lift and Forward Lift.

  • Nov 3–6, 2026 · Las Vegas Convention Center
  • Booth #80026 · Outdoor Silver Lot (Rotary, Direct Lift and Forward Lift)
  • Booth #36027 · Upper South Hall (Rotary)
  • SEMA show special pricing on all three brands
Get SEMA Show Pricing
Rotary at SEMA 2026

SEMA 2026 runs November 3–6 at the Las Vegas Convention Center, and the Shop Equipment USA team will be working the Rotary booths all week. Find us at Booth #80026 in the Outdoor Silver Lot and Booth #36027 in the Upper South Hall to see the newest lifts and wheel service equipment up close, get straight answers from our lift specialists, and lock in SEMA show special pricing.

Rotary, Direct Lift and Forward Lift equipment will all be at the show. As an authorized dealer for all three brands, SEUSA can quote, deliver and help install anything you see on the floor. Can’t make it to Las Vegas? Request SEMA show pricing online and shop the same machines below.

On This Page

Where to Find Shop Equipment USA at SEMA 2026

Our team is working both Rotary booths during SEMA 2026, and you’ll find Rotary, Direct Lift and Forward Lift equipment at the show. Stop by for a walkaround, a quote or help choosing the right lift for your bay.

Direct Lift four-post lift with classic cars on display at SEMA 2026 booth 80026

Booth #80026 · Outdoor Silver Lot

Direct Lift’s outdoor booth is built for home garages, restoration shops and performance builders. See the Pro Park 8 Plus four-post storage lift, the DL9 two-post lift and the Pro Cycle DT motorcycle lift in person, alongside Rotary wheel service equipment.

Rotary tire changer and R155 wheel balancer at the SEMA 2026 Rotary booth 36027

Booth #36027 · Upper South Hall

Rotary‘s indoor booth showcases the latest Rotary wheel service lineup. Get hands-on with the R1075 3D wheel aligner, the R1250 Leverless Pro and R200 tire changers, and the R160 wheel balancer, all available from SEUSA.

Don’t miss Rotary‘s I-CAR stage session, “Aligning to Your Customer Expectations,” on Wednesday, November 4 at 10:40 AM PT.

Shop SEMA 2026 Equipment Online

Saw it at the show, or can’t make the trip? These are the Rotary, Direct Lift and Forward Lift machines our team will be talking about at SEMA 2026. It’s the same OEM equipment with the full manufacturer warranty, and financing is available.

Looking for a Rotary lift or other equipment you saw at the show? Browse two-post lifts and alignment lifts, or request a SEMA quote and we’ll price it for you.

Plan Your SEMA Show 2026 Visit

Trade Days: Nov 3–5

SEMA is trade-only Tuesday through Thursday, 9am–5pm. You'll need a registered badge to get in.

Public Day: Friday, Nov 6

The show opens to the public on Friday, November 6, from 9am to 4pm.

Bring Your Bay Measurements

Ceiling height, bay width and slab thickness help our team spec the right lift on the spot.

Book Time With Our Team

Reserve a booth meeting so a lift specialist is ready for you when you arrive.

Full show hours, maps and badge registration are on the official SEMA Show website. For everything Rotary is showing, visit Rotary’s SEMA 2026 page.

Rotary, Direct Lift and Forward Lift From One Authorized Dealer

Shop Equipment USA is an authorized dealer and one of the largest distributors of Rotary, Direct Lift and Forward Lift equipment, with more than 20 years of experience outfitting professional shops and home garages nationwide.

Rotary

Commercial two-post, four-post, alignment and mobile column lifts, plus a full wheel service lineup.

Direct Lift

ALI-certified home garage and storage lifts, many running on standard 115V power.

Forward Lift

Two-post, four-post and alignment lifts built for busy independent shops.

Why Buy Your SEMA 2026 Equipment From SEUSA

Authorized OEM Dealer

Genuine Rotary, Direct Lift and Forward Lift equipment backed by the manufacturer warranty.

Flexible Financing

Spread the cost of new equipment with equipment financing options.

Delivery & Installation

Free shipping on select items, LTL freight or warehouse pickup, and installation we can arrange.

Shop Rewards

Earn 1 point for every $1 you spend. 100 points = $1 off a future order.

Get SEMA Show Special Pricing

Tell us what you’re looking for and when you’ll be at SEMA 2026. A lift specialist will follow up with SEMA show pricing and, if you’re attending, set a time to meet you at the booth.

SEMA 2026 Quote Request
Equipment You're Interested In
Brand

Prefer to talk? Call 1-877-771-SHOP (7467) or email [email protected].

SEMA 2026 FAQ

SEMA 2026 runs November 3–6, 2026 at the Las Vegas Convention Center, 3150 Paradise Road, Las Vegas. Hours are 9am–5pm Tuesday through Thursday and 9am–4pm on Friday.

Only on Friday, November 6. Tuesday through Thursday are trade-only days that require a registered badge.

Direct Lift is at Booth #80026 in the Outdoor Silver Lot. Rotary is at Booth #36027 in the Upper South Hall. The Shop Equipment USA team will be working both booths.

Yes. Forward Lift equipment will be at the show, and SEUSA offers SEMA show special pricing on Forward Lift lifts. Ask our team at either booth.

Visit our team at Booth #80026 or #36027, or fill out the SEMA quote form on this page. A lift specialist will confirm pricing on the equipment you’re interested in.

Yes. SEUSA is an authorized Rotary, Direct Lift and Forward Lift dealer. Most display models can be ordered online or quoted by our team.

Shipping depends on the product: some items ship free, some ship LTL freight and some are available for warehouse pickup. We can also arrange installation.

Questions before the show? Call 1-877-771-SHOP (7467)
Call Now