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Now $999! Direct Lift® Droptail Motorcycle Lift.

USA Manufactured by Rotary Lift. The Direct Lift® Pro Cycle DT which boasts a 1,000 LB. capacity and more!

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Direct Lift®

Elevate your workspace! Browse our selection of lifts, accessories, and parts.

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Forward Lift®

Elevate your workspace! Browse our selection of lifts, accessories, and parts.

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Rotary®

Elevate your workspace! Browse our selection of lifts, accessories, and parts.

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BRANDS

AUTOMOTIVE LIFTS

Two Post Lifts

Four Post Lifts

Mid-Rise Lifts

Motorcycle Lifts

Alignment Lifts

General Service Lifts

Enthusiast Lifts

Lift Accessories

WHEEL SERVICE

Tire Changers

Wheel Balancers

Wheel Alignment

Wheel Service Accessories

SHOP EQUIPMENT

A/C Recovery

Lift Tables

ADAS Calibration

Shop Equipment Accessories

REVOLUTIONIZE YOUR WORKSPACE

ALI Certified Automotive Lifts by Direct Lift & Forward Lift®, Plus Rotary Wheel Service and shop equipment Products for Your Garage or Shop

At Shop Equipment USA, we deliver premium car lift systems for both commercial shops and home garages. As an authorized distributor of American-made, ALI-certified lifts from Direct Lift® and Forward Lift®, we serve shops, museums, race teams, and home enthusiasts. Now, as the official distributor of Rotary® Products, we offer advanced tire changers, balancers, alignment systems, A/C carts, ADAS equipment, and lift tables.

Our mission: turn your garage or shop into a fully equipped, professional-grade workspace.

Local Pickup

Local Pickup Made Easy: Pick up your car lift directly from our Hayward or Rosamond warehouses. Our team helps load your lift safely onto your trailer for a smooth, hassle-free experience.

Shipping Services

Easy Shipping: Choose delivery and we’ll handle the rest. Call for a quote and we’ll arrange shipping for your car lift.

Direct Delivery: If pickup isn’t available, your lift ships directly from the manufacturer. Delivery times vary—contact us with any questions.

Professional Installation

Professional Installation: Have your lift delivered and expertly installed. We work with trusted independent installers to ensure high-quality service at a fair price.

Tailored Service: Tell us your needs—we’ll handle the details for a smooth, stress-free installation.

TWO-POST LIFT

FOUR-POST LIFT

MID-RISE LIFT

MOTORCYCLE LIFT

ALIGNMENT LIFT

ENTHUSIAST LIFT

GENERAL SERVICE LIFT

ALIGNMENT LIFT ACCESORIES

ROLLING BRIDGE JACKS

RAMP KITS

DRIP TRAYS SLIDING JACK TRAYS

OTHER LIFT ACCESORIES

WHEEL ALIGNMENT

WHEEL BALANCERS

TIRE CHANGERS

WHEEL SERVICE ACCESORIES

AC RECOVERY MACHINE

HYDRAULIC LIFT TABLES

ADAS SYSTEM

SHOP EQUIPMENT ACCESORIES

ABOUT US

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SHOP REWARDS

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BRANDS

SHOP REWARDS

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BRANDS

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