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About
FAMILY-OWNED & OPERATED
Over 70 years in business
HASSLE-FREE SHIPPING
Delivered straight from the manufacturer
EXPERT CUSTOMER SUPPORT
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OUR JOURNEY
Shop Equipment USA, founded in 1953, is a trusted name in the automotive industry. We are proud to be a premier distributor of Rotary lifts and the official distributor of Rotary® Wheel Service Products and Shop Equipment Products. As a family-owned business, we focus on delivering high-quality, American-made, ALI-certified lifts from respected brands like Direct Lift®, Forward Lift®, and now, Rotary®.
Our mission is clear: to transform garages into efficient and professional spaces. We proudly serve commercial and residential clients, including auto and motorcycle service centers, car museums, race teams, and enthusiastic home mechanics. Our lineup features 2-post, 4-post, motorcycle, and scissor lifts, making it easy to find the right solution for any setup. In addition, our wheel service and shop equipment lines ensure complete garage outfitting.
We are known for our exceptional customer service. Our knowledgeable team of car enthusiasts helps every customer—whether they’re buying one lift or outfitting an entire shop. From the first inquiry to final installation, we provide reliable guidance to ensure a perfect fit.
Moreover, we offer multiple options for product pickup or delivery. Customers can choose to pick up their rotary lifts and other equipment from our warehouses in Hayward and Rosamond, California, or opt for our convenient shipping and professional installation services.
We take pride in offering only ALI-certified rotary lifts and equipment that meet the highest industry standards. Safety is never compromised. In fact, all our products include a 1-year moving parts warranty and a 5-year structural warranty, providing confidence and long-term peace of mind.
At Shop Equipment USA, we’re not just selling equipment—we’re delivering solutions that elevate the automotive experience. Our values of honor, integrity, and expertise drive every interaction. Join the community of satisfied customers who rely on us for the best in Rotary lifts and automotive shop equipment.
OUR MISSION
At Shop Equipment USA, we are not just selling equipment; we are providing solutions to enhance the automotive experiences of our customers. We are “car guys” and we love to display our cars and wrench on them just as much as you do! Join our community of satisfied customers who trust in our honor, integrity, and expertise to elevate their automotive workspaces.